MONTH FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY WEEK EVENT DIGITAL / SOCIAL MEDIA TIMELINE LAUNCH Partnerships We collaborate with regional media to create meaningful links to maximise the impact and extend the variety of channels promoting the event. SCOUTING CASTING LONDON SHOOT 1 MODELSEARCH / 4 EVENTS 18 MONTHS SOCIAL MEDIA EXPERIENTIAL ACTIVITY AND HIGH END MARKETING PHOTOGRAPHY FACEBOOK ALBUMS LIVE STREAMING Albums are created for each scouting day from which a panel of judges, including retailers and partners select the 80 models invited to the casting. To maintain the credibility of the event, these albums are not configured to allow public voting. Two days of scouting which will generate up to 500 entries. All the activity is shared on social media and through media collaborations. Retailers are canvassed to optimise the value of face to face engagement created by the scouting days. RETAIL FOCUS SOCIAL MEDIA Discover more at www.middletonshoppingcentre.co.uk NEW SEASON STYLE ARRIV ALS at Middleton Shopping Autumn has arrived and it’s full of gorgeous clothing that’s both charming and practical! PicturedarefinalistsoftheMiddletonShoppingCentre Modelsearchas theyshowoffthelatestfashionfromthe storesattheCentre. wearing it well! Prices correct at time of going to press. Products subject to availability. AUTU MN workout facebook.com/middletonshoppingcentre SUITED & BOOTED 1. 2. 3. 4. Shauna, Deniz, Finnley & Caleb Shauna wears black pro leggings £22.99, a black crop top £10 and grey and orange Karrimor trainers £39.99 from Sports Direct. Deniz wears a pink crop top £13, blue Adidas sports leggings £18 and pink and orange Karrimor trainers £39.99 from Sports Direct. Finnley wears a Nike turquoise zip top £47.99 and lycra trousers £47.99 from Simon One. Caleb wears a grey and white tracksuit top £54.99, grey and white tracksuit trousers £44.99, white T-shirt £30, grey trainers £85 and a grey Twinzz sports cap £35 from DCM. Shauna & Finnley 15-Year-old Shauna Bridgwater wears pink ripped jeans £12.99, navy ripped jumper £12.99 and navy flats £8.99, from Select. 14-Year-old Finnley Collyer wears a grey T-shirt £12, black jeans £18 and grey trainers £14 from Peacocks. Zac Kunyo Zac wears a light grey Henleys T-shirt £4.99 and dark grey tracksuit bottoms £12.99 from Branded. Gabriella Giblin Gabriella wears a cream and pink summer dress with flowery pattern £10 and pink cardigan £5 from Icon with gold and pink glittery converse £34.99 from Simon One. Shauna, Deniz & Caleb Shauna wears an orange lace dress £10 with a black clutch bag £8 and hoop necklace £4, from Peacocks. Deniz wears a black dress £5, diamond black and silver statement necklace £10, diamante black and silver bag £15 and diamond heeled shoes £25, from Bags of Style. Caleb wears a navy suit £100, white shirt £24.99, blue tie £5.99 and tan brogues £34.99, from John Migael. John Migael Has been trading for over 46 years in mens wedding and prom wear. The only place at the centre providing trouser shortening, clothing alterations and personal tailoring. Riley Welsby- Dickson Riley wears a Batman costume £16 from Peacocks. Zac Kunyo 7-Year-old Zac Kunyo wears a Spiderman Fancy dress outfit £16, from Peacocks. Gabriella Giblin Gabriella wears a Unicorn outfit £12 from Peacocks with Pink glittery converse £34.99 from Simon One. Catherine Higgenbottom Catherine wears a pink fairy costume £12 from Peacocks and blue glittery converse £36.99 from Simon One. Riley & Zac Riley wears a navy blue suit complete with waistcoat and tie £40 from Icon. Zac wears a dark grey suit complete with waistcoat and tie £40 from Icon. Finnley Collyer Finnley wears a khaki and black long sleeve T-shirt £12.99, with a black zip up jacket £34.99 and black jeans £29.99 from Branded. Caleb Cloran 20-Year-old Caleb Cloran wears a tweed jacket £89.99, white T-shirt £5.99, Blue turn up jeans £24.99, brown belt £4.99 and a straw hat £14.99 from John Migael. Deniz Cakirgz 21-Year-old Deniz Cakirgz wears blue jeans £12.99, cream aviator bonded PU biker jacket £39.99, grey jumper with flowers £15.99 and black boots with tan line £22.99, from Select. Gabriella, Zac, Catherine & Riley 1. 7-Year-old Gabriella Giblin wears a black rose jumper £12, black ankle boots £12 and blue jeans £10 from Peacocks. 2. Zac wears an Aztec print t-shirt £6, black skinny jeans £12 and tan ankle boots £16 from Peacocks. 3. 6-Year-old Catherine Higginbottom wears a flowery pink coat £18 from Icon, brown zip-up boots £15 and blue jeans £9 from Peacocks. 4. 5-Year-old Riley Welsby-Dickson wears black jeans £7, light blue and white striped trainers £6 and a black ‘It’s OK I’m a ninja’ T-shirt £2.50 from Peacocks. Gabriella Giblin Gabriella wears a pink crop top £6, paint splatter leggings £7 and black trainers with pink laces £10 from Peacocks. NEW SEASON STYLE EDIT The London Shoot is the final element of the Modelsearch but also one of the main drivers for the initial stages of the 18 month programme. REGIONAL FASHION RESOURCES REGIONAL SHOOT 3 2 1 4 Models scouted via Modelsearch can be enlisted to assist with future events, fashion shows, styling events and promotions, becoming stylish ambassadors for the centre and its stores. Eight models are selected to attend a regional fashion photo shoot in a pop-up studio created at the location. This shoot generates a portfolio for the models and an expansive image resource for the centre. 80 to 100 models are invited by text, Facebook, e-mail and post to informal castings which are held on-site. The fashion element of the regional shoot can be used in a colour dps, direct mail-shot, blog posts or web based flipbook. JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT UP TO DEC 2020 Follow up imagery generated from shoots Library images created for Advertising