extending regional reach by offering a national opportunity By providing a unique experience and opportunity, Modelsearch will attract and retain visitors from a wider regional base, extending catchments and increasing potential business. Specific strategies are adopted to drive engagement from a broader area by working with social media and specialist sites. By providing an all-expenses London Fashion shoot as the ultimate prize, we provide an incentive unavailable to a local centre based contest. METRICS Working at a national level we generate interest from relevant fashion opinion formers in the tertiary catchment through blogs, special interest sites and direct pitches to those who identify themselves as wanting to get into the industry as part of our tactics. This is the core catchment for family events. High quality video and visual material placed on-line motivates involvement from the secondary catchment. RETAILER PARTICIPATION SOCIAL AWARENESS ENTRIES IN ONE YEAR FACEBOOK REACH COMPETITIONS 2017 4,044 433,990 15 turning contact into content The key to social engagement online is face to face social engagement on site. Modelsearch reaches contestants digitally and draws them to a centre physically. It enlivens shopping trips and forges a genuine relationship with the contestants, their friends and their families. By creating a positive relationship with the public, it transforms participants to advocates and through galleries, posts, fashion features and conversation generates a natural and positive impact on Facebook, Twitter and Instagram. Social media is subtle and sensitive and we are careful to curate and moderate posts, albums and boosts in a way that always provides a positive response. working for the stores We enjoy an 80% buy-in from retailers both at centre and at a head office level. The quality of our work and fastidious attention to detail generates the clothes we need for photoshoots and the enthusiasm of store management. We understand the need to demonstrate value for marketing budgets and our experience and contacts deliver measurable benefits to stores over a sustained period. COMPLAINTS 0