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Purple Apple Awards 2012

In a ceremony held in London on 10 May 2012, Messages Public Relations won four Purple Apple Merit Awards on behalf of its clients, two for The Chantry Centre in Andover, one for The Mall Ilford and one for The Broadwalk Edgware.

The Broadwalk Edgware - Mighty Monarch Montage- Community Relations
Visit the BCSC judgement of the award here

The Chantry Centre - Big British Break - Events
Visit the BCSC judgement of the award here

The Chantry Centre - Angry Birds Go Live- Events
Visit the BCSC judgement of the award here

The Mall Ilford - The Mince Pie Manufactory- Events
Visit the BCSC judgement of the award here

If you would like to find out how Messages PR can get your name on the winner's list, contact Michael Knowles on 01647 277588/9 or 07976 752705

Purple Apple Awards 2006
In a ceremony held in London on 8 February 2006, BCSC saw 16 Purple Apple Merits awarded. Messages Public Relations won two Merit Awards on behalf of its clients The Pavilions, Uxbridge (now known as The Mall) The Belfry Shopping Centre, Redhill.

Both were in the Size Band 3 category - Between 200,000 sq ft and 400,000 sq ft. The Pavilions won its award for the 'Santa's Winter Wonder Web' in the new category for 2006, Electronic Communications. It combined the classic mall promotion of a photograph with Santa with the new technology of the internet. After training the promotional team working in the centre's grotto on how to use a digital camera properly, children were invited to have their picture taken with Father Christmas.

The childhood memories were uploaded to an online gallery accessible via the Pavilions website and archived by the day of visit. As a real bonus, The Pavilions also received a Purple Apple Overseas Trip for an expenses-paid visit to attend the ICSC Conference to be held in Chicago in September 2006. Whereas, The Belfry's

Modelsearch 2005 won its Purple Merit for the 'Best Single Event'. With the success of its adult female winner of the 2004 campaign, who secured such high-profile assignments such as the cover of Australian Vogue and appearing at the London and Milan Fashion weeks it was no wonder the centre opted again for Modelsearch in 2005. The winning formula was used to raise the centres profile, increase participation by over 66%, extend its potential catchment, promote fashion offering, achieve publicity worth over £66,000 and increase footfall.

Managing Director of Messages PR Mick Knowles commented, " We are delighted for our clients that Messages have achieved two awards in such an industry recognised ceremony. We continue to push marketing creativity in the shopping centre field and look forward to helping other centres achieve recognition." The Purple Apples are presented for shopping centres in a range of marketing, advertising and public relations categories.

The coveted Purple Merit is a mark of excellence achieved by only the very best initiatives. Entries covered 10 categories and six size bands of retail destinations including town centres for marketing, media relations and public relations, among others. The awards recognize marketing activity from 1 January 2004 to 30 September 2005.

 

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Messages Public Relations have won more Shopping Centre industry recognised awards than any other agency!

At the 2004 Purple Apple Marketing Awards at the Cafe Royal in London, Messages campaign for the One Stop Shopping Centre achieved a 'Purple Pip' Award in the Value Led Advertising Campaign category. The judges felt that there was a clear understanding of the Centre's position. The objectives were focused and realistic and the campaign struck the right tone with the catchment. Cost effectively the judges found the entry to be efficient and well executed on a limited budget. The clarity of brand image was commended. Working with retailers made the campaign more impactful. View this award winning advertising on the advertising page.

Pictured are: John Kelleher (left) Centre Manager of the One Stop Shopping Centre receiving the Purple Pip Award from Andrew Ogg, President of the BCSC together with Chris Shaw of the St. Nicholas Centre.

 

BCSC AWARD WINNERS FOR:
The Secret Shopper Campaign
for The Pavilions Shopping Centre - Uxbridge | Child Safety Campaign for Shopping City - Wood Green
The Carol Service for The Pavilions Shopping Centre - Uxbridge | Shopping Centre Re-Launch for The Headrow Shopping Centre - Leeds
Store Motivation for The Pavilions Shopping Centre - Uxbridge | Community Links for Shopping City - Salford
Customer Service for The Pavilions Shopping Centre - Uxbridge