12 MESSAGESPR | FRESH RESPONSES TO NEW CHALLENGES experiential fun, measurable results Christmas Cracker AN ORIGINAL EVENT Driving and rewarding SPEND is an essential element of any festive campaign. The Christmas Cracker campaign is a simple mechanic that enlivens the malls while incentivising spend at levels established on a centre by centre basis and provides a measurable result. Because centre space is at a premium during the run up to Christmas, we have created a mobile unit with costumed staff who wheel a giant Christmas Cracker tombola through the scheme. Shoppers spending over a set amount present their receipts to qualify for a dip in the tombola with prizes for everyone. Modest prizes are dispensed by the team and bigger prizes are collected directly from the stores. The package includes all the display, staff and social media interaction and we will source the major prizes and collection mechanic with your stores. What could be more appropriate than attracting, entertaining and rewarding your customers with great Christmas prizes sourced from your retailers. Driving VISITS, SPEND and CIRCULATION. FRESH RESPONSES TO NEW CHALLENGES | MESSAGESPR 13 SPEND BASED Set the level of spend that qualifies your shoppers and incentivises incremental spending. RETAILER PARTICIPATION We source the incentives from your stores and drive redemption back to these stores. The promotion can also become a vehicle for promoting special offers and discounts. MOBILE & FLEXIBLE There is no need for dedicated space or customer service kiosks. ENGAGING Christmas shopping needs to be more rewarding and more fun if it is to compete with the ease and value of the web. The Christmas Cracker promotion enlivens while it rewards.