14 MESSAGESPR | FRESH RESPONSES TO NEW CHALLENGES less queuing more spending Santamime AN ORIGINAL EVENT Have you ever wondered why the most popular Christmas family entertainment ignores the season’s most famous character? Messages PR corrects this omission by casting Santa in a series of mini pantomimes in the centre which will entertain children every weekend up to Christmas. Many centres are questioning the value of a traditional grotto. Long queues are an uninspiring waste of the precious time your customers could be shopping and spending. At the end of the queue is a three minute interaction with Santa which has been monetized by the need to sell photos and deliver unwanted gifts. Santamimes deliver the Santa experience with an interactive performance enjoyed by children and parents alike. At the end of each show is a meet and greet opportunity delivering the classic photo opportunity direct to parents’ smartphones where it will be shared and enjoyed instantly. FRESH RESPONSES TO NEW CHALLENGES | MESSAGESPR 15 Why waste your customer’s time queuing for a grotto that is high on expense and low on experience? The Santamimes are an experiential way of delivering a traditional Santa with a contemporary twist.