Christmas 2018 is going to be a tough one for retail. The economy has seldom been more difficult and the competition has never been stronger. Convenience, price and proximity are no longer enough to guarantee shopping centres’ access to the hike in spend the festive period delivers. Today, people are looking for experience, joy and community in the way they spend their limited time and income. They crave originality, authenticity and engagement. When they see and enjoy great experiences, they share them via social media and this draws more shoppers and, most importantly, greater spending. Messages PR understand the need to craft unique experiences and have the skill to deliver these in a way that engages customers and tenants in real time ensuring the activities have viral impact via social media. Let us show you how we can help. We guarantee to bring your customers nearer to you while making your budgets go further for you. Visit us at www.messagespr.co.uk for more ideas. 2 MESSAGESPR | FRESH RESPONSES TO NEW CHALLENGES FRESH RESPONSES TO NEW CHALLENGES | MESSAGESPR 3 a fresh response to new challenges