Having been in the business of shopping centre marketing for over 30 years, we have witnessed first hand the rise in popularity of social media and other digital platforms as a marketing and PR tool, and the speed with which these can change. The impact of effectively utilising the various social networks and keeping up to date with these trends cannot be understated, and here at Messages PR we have a proven track record of carrying out successful campaigns and promotions that best reflect and promote your shopping centre.
The table above shows the Facebook performance of an Easter initiative we ran for our centres. Those highlighted in yellow are the centres where we ran the competition and, when measured by engagement relative to the number of likes, we occupied 14 of the top 20 spots out of the 143 shopping centre pages we regularly monitor. The data is pulled from Facebook Insights, allowing us to accurately track the performance of your centre in comparison with your competitors.
Download the Facebook engagement analysis for week ending 7 November 2018 here
Download the Facebook engagement analysis for week ending 28 November 2018 here